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Magus! Foodservice Cityguide

I founded this startup and worked on it for a few years, taking on multiple roles such as Product Designer, Product Owner, and Founder, helping shape the product from the ground up.

What is Magus?

Magus is a city guide where users can discover pubs, cafés, and restaurants in their city or while traveling. They can also buy discount coupons through the web or mobile app, generating demand for local businesses before the visit even begins. Visit: guiamagus.com.br

Design Process

Discovery of opportunities

I conducted several interviews and surveys with users and customers, as well as other personas, such as gastronomy influencers, building business models with Canva's value proposition, Swot and other tools.

Priorization frameworks

I conducted several dynamics to prioritize product features, using the opportunity tree and frameworks such as MOSCOW, always aligning the technical effort to develop each functionality.

Translating user flows

I mapped several functionality flows or the entire product, to understand user friction stages in the product or in the flow where our product can be fitted, through flowcharts and blueprints, which is a framework that I really like to use.

High quality prototypes

I delivered a very large number of prototypes for different parts of the product, IOS / Android app, responsive marketplace website, internal panel always very well mapped with product requirements and variations.

What did I do or learn?

MVP, PMF, CAC, LTV, MRR and other product metrics.

As a startup founder, I learned how to build a Minimum Viable Product and apply agile thinking to validate hypotheses quickly and efficiently.


Interviews, questionnaires and tests.

I conducted interviews with restaurant owners and customers, ran surveys, gathered insights, and tested product features based on real feedback.

Plans, Princing and Product Led Growth

I explored different pricing strategies based on user segments, including freemium models and Product-Led Growth approaches.


Launching a product and the hard side about Marketplaces.

Learned to manage launch-phase cash burn while balancing supply and demand dynamics in marketplace environments.


Aquisition Methods, Affiliates, and Representatives

Developed acquisition strategies using affiliate programs and influencers as scalable, performance-based channels.


The cost and learning of making mistakes!

As a founder, every poorly tested bet costs time, money and effort, this teaches you a lot about the importance of studying forms of validation.


Lets talk!