Creating travel itineraries quickly and easily
Pesquisa e prototipação de um aplicativo de montagem e venda de roteiros de viagem totalmente customizáveis e fáceis de usar.
About travel itineraries
The sale of personalized travel itineraries (in Brazil) is concentrated through travel influencers, on ebook sales platforms, such as Hotmart.
What are these travel itineraries like?
Travel itineraries are PDFs, with around 10 to 30 pages, which divide the schedule into days, with links to points on the map that point to restaurants or tourist attractions.
Interviewing people about how they organize themselves for travel
An interview script was created to understand:
- How do people organize themselves to travel?
- Do they usually organize a travel itinerary?
- What application or method do they use to organize?
- Have they ever thought about buying or have they bought itineraries?
How do people organize itineraries?
Woman, 27
Travel more than 6 times a year, alone or with friends
Man, 30
Travels once a year with the family
Woman, 37
Travels twice a year, alone, with family or friends
Have people already purchased travel itineraries?
Woman, 27
"Every trip I feel like I missed out on an important place."
Man, 30
"Sempre sente que deixou de visitar lugares bons por falta de tempo ou dinheiro"
Woman, 37
"You can't organize too much, otherwise you won't take advantage of it."
People organize itineraries by day, trying to group nearby places
PDFs are really annoying to use when traveling and cannot be edited
Creating a buying and selling channel and shareable, editable and easy-to-use travel itineraries on your cell phone.
Easier than copying information to Notion, without thousands of additional features, simple as people need.
Testing the first prototype and gathering feedback
After unguided usability testing with 20 people, the following feedback was obtained:
80%
They found the experience practical and intuitive
52%
They found it easier than the way they do it today
80%
They would pay for a script in this format
Itinerary Creation
Itinerary creation flow
Add places and notes
Add places to your itinerary or important travel notes
Add places and notes
Call an Uber directly from the itinerary and share the itinerary with more people
Add places and notes
Easily navigate through the days of your itinerary, view the map and ensure that each day's locations are close to each other.
Thanks
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