Back

How do you organize your trips?

Understanding why, with so many travel itinerary planning apps available, people still prefer to create their itinerary using Notion, Word, or WhatsApp, and doing some discovery and prototyping on the ideal app for creating/selling itineraries.

About travel itineraries

Interviewing people who travel regularly, it is understood (in Brazil) that they do not use a specific application to create itineraries, and looking at the itinerary sales market, they sell the itineraries as PDFs.

Interviewing people to understand how they organize their trips and their willingness to buy ready-made itineraries.

An interview script was created to understand:

- How do people organize themselves to travel?

- Do they usually organize a travel itinerary?

- What application or method do they use to organize?

- Have they ever thought about buying or have they bought itineraries?

You can see the interview script used here

Icebreaker "To start, can you tell me a bit about your last trip? Where did you go and what did you enjoy most about the experience?" 2. Interview Profile Age and gender: "How old are you?" "How do you identify in terms of gender?" Travel frequency: "How often do you usually travel (for leisure or work)?" "When was the last time you traveled? Was it within Brazil or abroad?" Travel companions: "Who do you usually travel with? (Alone, with family, with friends, as a couple?)" "Do you prefer planning trips for a larger group or just for yourself?" Travel style: "Would you say your trips are more focused on exploring local culture and food, or on relaxing and resting?" 3. Trip Planning Advance planning: "When you're planning a trip, do you organize everything in advance or prefer to decide things as they happen?" "What are the first things you usually organize? (e.g., accommodation, places to visit, where to eat)" Tools used: "Have you ever used any tools or apps to organize a trip? If yes, can you tell me more about that?" (civitatis/getyourguide/tripadvisor/google maps/chatgpt/routora) "When researching a destination, where do you usually look for information? (e.g., blogs, social media, friends’ recommendations, etc.)" Planning challenges: "What were the biggest difficulties you've faced when organizing a trip?" "Have you ever felt like you didn’t have enough time or information to plan something important before a trip?" 4. Travel Experiences Choosing tourist spots: "How do you usually choose the places to visit in a city? Do you prefer traditional tourist attractions or lesser-known experiences?" "Have you ever felt like you missed out on an important place due to lack of time or planning?" Choosing restaurants and food: "What influences your choice of where to eat during a trip the most? (e.g., price, type of food, location, reviews)" "Do you usually research restaurants and typical dishes before traveling or decide on the spot?" "Have you had a food experience that made a trip unforgettable? Can you tell me about it?" Importance of organization: "In your opinion, how much does trip planning impact your overall experience? Why?" "Do you believe having a well-organized plan makes the trip more relaxing or reduces stress?" 5. Purchase Behavior Previous experiences: "Have you ever purchased any kind of itinerary or travel guide? If yes, what motivated you to buy it? If not, why do you think you haven’t?" "When you choose to pay for something travel-related, how do you evaluate whether it was worth the investment? (e.g., time saved, experience quality)" Discounts and savings: "Do you usually take advantage of coupons or promotions while traveling? How do you find them?" "In your opinion, how important is saving money on a trip in order to enjoy it more?" 6. Expectations and Values Value of experiences: "Do you think it’s important to feel like you’ve visited the best tourist spots in a destination? Why?" "How important is it for you to eat the best dishes or try something typical of the place you're visiting?" Decision-making criteria: "If you had access to an itinerary that combined recommended experiences with savings (e.g., coupons or promotions), what would make you consider it useful or not?" Relationship with influencers: "Do you usually follow travel influencers or content creators? Have you ever used one of their recommendations to plan a trip? Can you tell me about it?" 7. Closing "Thank you very much for your time and for sharing your experiences! Before we wrap up, is there anything about how you plan or experience your trips that we haven’t covered but you think is important?"

You can see the interview script used here

Icebreaker "To start, can you tell me a bit about your last trip? Where did you go and what did you enjoy most about the experience?" 2. Interview Profile Age and gender: "How old are you?" "How do you identify in terms of gender?" Travel frequency: "How often do you usually travel (for leisure or work)?" "When was the last time you traveled? Was it within Brazil or abroad?" Travel companions: "Who do you usually travel with? (Alone, with family, with friends, as a couple?)" "Do you prefer planning trips for a larger group or just for yourself?" Travel style: "Would you say your trips are more focused on exploring local culture and food, or on relaxing and resting?" 3. Trip Planning Advance planning: "When you're planning a trip, do you organize everything in advance or prefer to decide things as they happen?" "What are the first things you usually organize? (e.g., accommodation, places to visit, where to eat)" Tools used: "Have you ever used any tools or apps to organize a trip? If yes, can you tell me more about that?" (civitatis/getyourguide/tripadvisor/google maps/chatgpt/routora) "When researching a destination, where do you usually look for information? (e.g., blogs, social media, friends’ recommendations, etc.)" Planning challenges: "What were the biggest difficulties you've faced when organizing a trip?" "Have you ever felt like you didn’t have enough time or information to plan something important before a trip?" 4. Travel Experiences Choosing tourist spots: "How do you usually choose the places to visit in a city? Do you prefer traditional tourist attractions or lesser-known experiences?" "Have you ever felt like you missed out on an important place due to lack of time or planning?" Choosing restaurants and food: "What influences your choice of where to eat during a trip the most? (e.g., price, type of food, location, reviews)" "Do you usually research restaurants and typical dishes before traveling or decide on the spot?" "Have you had a food experience that made a trip unforgettable? Can you tell me about it?" Importance of organization: "In your opinion, how much does trip planning impact your overall experience? Why?" "Do you believe having a well-organized plan makes the trip more relaxing or reduces stress?" 5. Purchase Behavior Previous experiences: "Have you ever purchased any kind of itinerary or travel guide? If yes, what motivated you to buy it? If not, why do you think you haven’t?" "When you choose to pay for something travel-related, how do you evaluate whether it was worth the investment? (e.g., time saved, experience quality)" Discounts and savings: "Do you usually take advantage of coupons or promotions while traveling? How do you find them?" "In your opinion, how important is saving money on a trip in order to enjoy it more?" 6. Expectations and Values Value of experiences: "Do you think it’s important to feel like you’ve visited the best tourist spots in a destination? Why?" "How important is it for you to eat the best dishes or try something typical of the place you're visiting?" Decision-making criteria: "If you had access to an itinerary that combined recommended experiences with savings (e.g., coupons or promotions), what would make you consider it useful or not?" Relationship with influencers: "Do you usually follow travel influencers or content creators? Have you ever used one of their recommendations to plan a trip? Can you tell me about it?" 7. Closing "Thank you very much for your time and for sharing your experiences! Before we wrap up, is there anything about how you plan or experience your trips that we haven’t covered but you think is important?"

Canva Jobs to be done about interviewees

How do people organize itineraries?

Do they have any experience with purchasing itineraries?

I organize my trips in a document on Notion

Woman, 27

Travel more than 6 times a year, alone or with friends

I organize my trips in a Whatsapp chat

Woman, 37

Travels twice a year, alone, with friends or facily

I organize my trips in a word document

Man, 30

Travels once a year with family

Do they have any experience with purchasing itineraries?

I've never bought one, I don't think it's for my backpacking profile, but maybe i would if it was cheap and from some very specific people that i follow.

Woman, 27

"Every trip i feel like i missed out an important place"

I never bought it, a frind who lives solely of the income from selling itinenaries to NY gave me one, but i ended up not using it, because the pdf was difficult to open on the trip.

Woman, 37

"You can't organize too much, otherwise you won't take advantage of it"

I already bought it, and it was very good, but i didn't follow it to the letter, I used the pdf of the itinerary to see places and tips and add it to my word document.

Man, 30

"Ever feel like you missed out on a good place because of lack of time or money?"

People don't want a super travel planner, just a place to list the places they're traveling to, as easy as organizing them in a Notion or on WhatsApp.

PDFs are not a good way to access information on itineraries purchased mid-trip and are not editable or customizable.

In Notion, WhatsApp, and Word, I don't need to create a new account, and I have no barriers to sharing the itinerary, but in both, I need to copy the information and go to another app to see a map.

Design Critique

Practical analysis of the positive and negative aspects of applications available for creating itineraries

UI references

Creating a UI moodboard with clean and clear interface references

Too much steps

Most apps require users to go through many steps before creating a route, requesting permissions, presenting plans, and requesting registration.

Login forms

Some applications still require registration via form, without integration with Google or app

Unnecessary requests

Most apps request location, notifications, and user activity permissions before explaining why they're asking for those permissions.

Testing the first prototype and gathering feedback

Testing the first prototype

After creating a prototype of the first version, a usability test was conducted with 17 people to highlight improvements and points of concern in the flow, which resulted in the following feedback:

80%

They found the experience practical and intuitive

52%

They found it easier than the way they do it today

80%

They would pay for a script in this format

Prototype

Itinerary Creation

Itinerary creation flow

Add places and notes

Add places to your itinerary or important travel notes

Call uber and share

Call an Uber directly from the itinerary and share the itinerary with more people

Map visualization

Easily navigate through the days of your itinerary, view the map and ensure that each day's locations are close to each other.

Thanks